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Infographic- Insurance Agent Training- Road to Excellence
Selling insurance is not like selling any other type of product or service. It’s a high dollar value, buyers can’t see, touch, or feel it, and you’re selling to buyer’s fears. Ultimately your insurance agents are selling their expertise, trust, and ideas.
At the same time, buyers are more educated. They have a lot more choices, and while strong relationships used to rule the game, they’re no longer sufficient to win the sale.