Artivatic.ai – A Year of Innovation and Growth: Reflections on 2024 & Vision for 2025
2024 was a year for GenAI | LLM. 2025 is an year for AgenticAI.
As 2024 draws to a close, I find myself reflecting on the incredible journey of Artivatic.ai – a year marked by groundbreaking innovation, strategic expansion, and the relentless pursuit of transforming insurance and healthcare through AI-driven solutions. This year, we’ve not only strengthened our core platforms but also ventured into new territories, setting the stage for an even more ambitious 2025.
Let me walk you through the highlights of our journey in 2024 and our bold vision for the future.
2024: A Year of Breakthroughs and Momentum
1. Product Launches and Platform Enhancements
In 2024, Artivatic.ai accelerated its product development, focusing on empowering insurers and healthcare providers to enhance efficiency, reduce risks, and drive seamless customer experiences. Key product launches this year included:
1. Health AI Underwriting (UW) Platform
Our AI-driven underwriting platform revolutionized health insurance by incorporating health vitals, lifestyle factors, and claims data for instant risk assessment.
This reduced underwriting timelines from days to under 60 seconds, providing insurers with higher accuracy and scalability.
2. Alternative Underwriting for Life Insurance
Aimed at simplifying life insurance for policies up to INR 10 lakh, this platform enables instant policy issuance.
By leveraging behavioral data, credit scores, and minimal inputs, we crafted a 60-second policy-buying journey – a game-changer for insurers targeting underserved markets.
3. NiO Health App
NiO Health was launched as a comprehensive health management tool, integrating ABHA (Ayushman Bharat Health Account), health lockers, and telehealth services.
This app not only improves patient engagement but also empowers insurers with data-backed insights to personalize health coverage.
4. API Marketplace (Insurance & Healthcare)
Our API Marketplace, introduced with over 400 APIs, streamlines integration for insurers and healthcare providers.
This platform supports dynamic product configurations, claims automation, fraud detection, and personalized policy recommendations.
5. AI Playground Platform (AI Studio)
Designed for internal and partner use, AI Studio enables insurers to develop, customize, and deploy AI/GenAI models without extensive technical expertise.
It allows for DIY AI modeling, creating agility in product design and underwriting processes.
2. Market Expansion and Strategic Partnerships
2024 was not just about product innovation; it was also a year of geographical expansion and strategic collaborations.
Mauritius, South Africa, and Southeast Asia became key regions where Artivatic.ai forged partnerships with leading insurers and healthcare providers. Companies like MUA, PPSHA, Medihelp, and NTT became vital allies in driving AI adoption.
Our Indore Innovation Center flourished, housing advanced R&D teams focused on developing next-gen insurance tech solutions.
3. Scaling Operations and Impact
Our platforms are now actively used by major insurers such as SBI Life, Aditya Birla, Bajaj Allianz, Aegon, Bandhan Life, SUD Life, Canara HSBC Life and more.
The year saw over 25 Lacs policies underwritten using our platforms, with claims automation reducing manual intervention by over 60%.
Awards and Recognition in 2024
Our hard work and innovation were recognized with several prestigious awards:
🏆 Fintech Brand of the Year – By BW Businessworld at the Festival of FinTech Award – Conclave 2024.
🏆 AI Innovation Excellence Award – For our AI-driven underwriting solutions.
🏆 Top Insurtech Leader of the Year – Recognizing Artivatic’s contribution to reshaping the insurance landscape.
🏆 NASSCOM Game Changer Award – Recognized for our transformative contributions to the insurtech space
These accolades are a testament to the dedication of the Artivatic.ai team and the trust our clients place in us.
Reflections: Lessons and Growth
2024 brought its share of challenges – from navigating regulatory complexities across markets to aligning products with diverse customer needs. However, these experiences deepened our understanding of industry gaps and strengthened our resolve to keep pushing boundaries.
One of the biggest takeaways from this year has been the value of resilience and adaptability. As technology continues to reshape the insurance and healthcare sectors, Artivatic.ai has positioned itself as a key player driving this transformation.
Vision for 2025: Scaling New Horizons
As we set our sights on 2025, Artivatic.ai’s focus will revolve around innovation, scale, and deeper market penetration.
1. Next-Gen Product Innovations
1. Predictive Claims Intelligence (PCI):
An AI-powered engine to predict claims patterns, assess risks, and mitigate fraud before policies are issued. This will empower insurers to improve loss ratios and profitability.
2. Embedded Insurance Solutions:
Seamlessly integrating insurance into daily consumer journeys – from travel booking to e-commerce – we plan to launch embedded insurance platforms that allow for microinsurance and parametric policies.
3. Wellness-as-a-Service (WaaS):
Expanding our health tech footprint, we aim to launch WaaS, offering holistic wellness programs driven by AI. This platform will integrate with wearable devices and health trackers to provide personalized wellness plans.
4. Decentralized Insurance Models (Blockchain):
By leveraging blockchain, Artivatic.ai will introduce decentralized insurance platforms, enabling greater transparency and fostering peer-to-peer insurance ecosystems.
2. Scaling the API Marketplace
In 2025, our API Marketplace will scale to 1,000+ APIs, covering broader domains such as motor insurance, wealth management, and embedded health services. This marketplace will serve as a one-stop shop for insurers and healthcare providers to innovate faster.
3. Global Expansion and Ecosystem Development
Africa, the Middle East, and APAC will continue to be high-priority regions for expansion. Artivatic.ai will deepen partnerships with regulators, insurers, and health ministries to build localized ecosystems that drive mass adoption of AI-driven insurance products.
We aim to engage 30+ insurers across new markets, creating a global AI-powered insurance network.
4. AI-Driven Personalization and AgentAI
Artivatic.ai will launch AgentAI platforms that empower insurance agents and advisors with AI-driven tools for personalized customer engagement, cross-selling, and automated portfolio management.
Our Commitment to Innovation and Impact
As we move forward, I remain deeply committed to Artivatic.ai’s mission – to reshape insurance and healthcare with technology, creating value not just for businesses but for millions of end-users worldwide. The journey ahead is exciting, and 2025 promises to be a year of unparalleled innovation, growth, and market leadership.
Here’s to building the future of insurance and healthcare – one innovation at a time.